Framing the Story: Spike Lee Remembers 9/11 and Martin Luther King Jr.

How do you remember 9/11? What was your personal story of that day? What are some of the stories that still resonate with you?


The LA Times had an article a few weeks ago that really captured the essence of good storytelling.

Day of terror in New York: Pages from a reporter's 9/11 journal is a series of reflections by Los Angeles Times writer Geraldine Baum on the journal entries she scrawled in her journal on that day.

As I was reading the paper a few weeks ago, I came across this line and felt my heart in my throat as though experiencing the moment myself:

"In the months after Sept. 11, Walter was preoccupied with trying to find who led him and his co-workers to a stairwell, saving all their lives. Finally, he was able to identify "our hero" — Pablo Ortiz, a Port Authority employee who had died helping others. A photograph of Ortiz's family hangs on Walter's office wall."

But also noteworthy is what is unfolding in terms of how companies are remembering 9/11 via their commercials today. Sitting here watching football on the first Sunday of the NFL, I’ve been more intrigued with the commercials taking place between snaps than the game itself.

I wrote a few weeks back about a Chevrolet commercial for the new Martin Luther King Jr. memorial put together by Spike Lee. The result, as you can see below, was powerful. And he’s at it again. I’ve seen this new State Farm commercial he's directed now 4-5 times today and it moves me each time. In  short, a group of school children sing Empire State of Mind while traveling through parts of New York, ending up at a local fire station to serenade a group of fire fighters.

I don’t know if State Farm will sell any more home or auto insurance based off this ad. I don’t really care about their motivation for making the spot. It’s a fitting tribute to the men and women who lost their lives. It says something about the resilience of New York, of America, really of humanity to never forget but carry on living.

Watch the spots below. I hope like me, you’ll be happy that two powerful spots like these are reaching a larger audience, and framing the story of two important events in a way any of us who believe in the power of storytelling are happy to see. If you like the version of the song, you can purchase it on Itunes and State Farm says that all proceeds will go to a national firefighters fund.

Chevrolet MLK Commercial

State Farm Empire State of Mind

Interviews and Extras in their own words (on State Farm Youtube site)

Learning American Pop Culture While Abroad

You look like Robbie Williams the girl told me. At first I took offense at the little girls words. It was a long day and Chileans are blunt, and so being told I was going bald and then I was fat, and now this, it just seemed like too much. I figured Robbie Williams was some affectionate Chilean slang for the famous actor Robin Williams, and I mean, come on, I am only 23 years old for God’s sake, find someone else to compare me to. But then I was quickly informed that the Robbie Williams I was being compared to is not in fact the stellar actor but a current pop singer from Britain. I still can not name a song he sings, but at least I rest a little easier knowing that I am being compared to a British Sex Idol and not an incredibly funny but old and alcoholic comedian.

In Bolivia, I kept getting questions about this thing called High School Musical. Grant it the preliminary questions took place in Bolivia at a time when I understood even less Spanish then I do now. And so when the kids would start singing, I just assumed that perhaps there was a trend amongst high schools to add musicals to their theatrical rotation. While I still do not know what exactly it is, I have sense discovered that High School Musical is a hit movie, about what I have yet to discover. Daily high school drama I assume, and instead of just like, talking about it, they like, well you know, they like sing about it I try and say in my best high school slang if you, like, will. For a while, I thought it could not get worse. But then…

I just figured Grey’s Anatomy was a medical term. I mean I always heard it in the context of conversations about medicine, and who have I ever been to correctly identify medical terminology. I have had asthma for over 12 years and I still can’t tell you the names of my medications without looking at the inhalers. And so it was again when people explained that Grey’s Anatomy is not medical jargon but in fact a hit television show, apparently number 1 in the nation according to Natalie, and Grey is not the color gray misspelled but instead a character in the show. By now, you are either incredibly shocked at my ignorance or discovering your own pop culture ignorance, and so it comes down to the final pop culture point of reference that I was told by a friend, everyone knew about.

And this last one did not come from a Chilean but from a desperate moment of boredom in the Santiago House when I pulled out an old issue of People Magazine because sadly, I had nothing better to read at the time. Before you judge, I would like to point out famed Medical Doctor Paul Farmer is a regular reader of People, calling it the JPS- Journal of Popular Science. But back to the point, imagine my surprise first of all at the four page spread following Brangelina. For those who are as far out of pop culture as me, that little creative word is the blending of Brad Pitt and Angelina Jolie’s names. But more shocking to me, was that underneath my nose the two of them had shacked up (ok, this I knew) and in the process, had a baby together. Not just adopted a child, because this I knew about, but Angelina actually gave birth to one of her own!

Ironic in many ways that I learn more about “cultural” events in my own country while I am living here, but perhaps not too crazy. I have given up listening to popular radio as an educational tool to aid me in my Spanish since more often then not, the songs on Chilean radio are not from hit Latino Artists, but American hits and American has been hits. But never tell a Chilean that Guns N’ Roses and A-ha (think the song Take On Me) are not popular. And With the Starbucks and McDonald’s, infiltration of American movies and duplication of American reality TV, Chile has, in many aspects, really proven to me just how successful globalization, particularly at the hands of the American economy has been and will continue to be, both for better and worse. But now I am educated in the Journal of Popular Science, and as my favorite Chilean-English expression would say, that is SUPER Bien!